Meta conversation pricing changes — what it means for you

May 18, 2026 · 5 min read · Industry

Meta updated per-conversation pricing across several markets in Q2 2026. Here's a plain-language breakdown of what changed and how to plan your messaging budget.

Marketing conversations saw modest increases in India and Southeast Asia, while utility and authentication rates remained stable in most regions.

Waboxa passes through Meta's rates with zero markup. Use the conversation analytics dashboard to track spend by category and optimise your template mix.

Keep reading

Related articles

Ready to put this into practice?

Set up in minutes on the official Meta Cloud API. No credit card required.