Ecommerce brands using WhatsApp see 3–5x higher open rates than email. Here are the flows that drive the most revenue.
Abandoned cart recovery: send a utility template 1 hour after cart abandonment with a direct checkout link. Brands using this flow recover 8–12% of abandoned carts.
Order status updates: automate shipping notifications at each fulfilment stage. This alone cuts "where is my order" tickets by 60%+.
Product catalog messages: share browsable catalogs inside chat so customers can order without leaving WhatsApp.
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